![]() With the right relationships, publishers can get their maps onto the market through websites, brick-and-mortar retail stores, at events and through other business partnerships. For most established map publishers, the paper distribution channel is well characterized. ![]() While this seems trivial, in fact, there are challenges for publishers to efficiently provide maps in both paper and digital formats. In today’s digital marketplace, the trick will be for map publishers find ways to serve up these tasty combinations to map consumers in a commercially viable way. They go together like peanut butter and jelly, pizza and beer or fish and chips. But we also recognize that there is still and always will be demand for paper maps. It’s no secret that we believe digital is the future of maps because of the many advantages that digital maps and mobile map readers offer.
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